Michelle Adams

Do my last few posts have you jumping with excitement and declaring your desire to create something substantial, to create something specific and passion filled; to once and for all stop the treadmill of unfinished business?

My gut tells me that, all in all, the idea of putting a lot of energy into one or two medium to long term projects just doesn’t sound that sexy to most.

It’s pretty much across the board in life though isn’t it? A crash diet that promises you will lose seven pounds in a week is much more appealing than the long haul of slowly but surely changing your diet and lifestyle to a more healthy one. Or the idea of saving up for a holiday versus whacking it on your credit card and never dealing with it later.

I like short term goals and quick results too, and if there is a fashion crisis then a crash diet to get into that little black dress might be in order; eventually it all catches up with you though, and you’re back where you started.

To be able to achieve more stable outcomes, outcomes that can see you through more than a month or two, you need to make changes to how you’re approaching things.

Would you like an example of how I took the advice I’m giving you? An example of focusing on something very narrowly and dedicating time and energy to it over the medium term and what some of the results were?

The turning point

Around a year ago I mentioned in one of my posts that I was joining Yaro Starak’s Membership Site Mastermind program which was an investment of over $1200 Aussie dollars. Even though during the course I realised that the membership site model was not something I wanted to pursue, the money I paid was worth every cent. Amongst the many things I learned, there are two things in particular that I took away and applied with precision.

1. Yaro emphasised more than once, that focusing very narrowly on a niche is critical to success and
2. In the area you choose to focus you must build preeminence.

pre-em·i·nent adj.
pre·em·i·nence n.

Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.

It’s one thing to build a website around a particular niche but it’s a completely different thing when you aim to build preeminence in that niche. How can you build preeminence if you’re spread over many niche blogs in various markets and or many different modes of attempting to make money online? [...]

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